Black Magic Design
Founded an independent creative business focused on brand, design and communications.
About Kartik Sankar
Over two decades of making brand decisions. Now, for fewer clients, more closely.
I work as a fractional Brand & Creative Director for growth-stage and mid-size companies that need experienced brand leadership without adding another senior full-time role.
Experience at the table
Expertise built through real decisions.
I founded Black Magic Design in 2004 and KICKASS DESIGN in 2011, offering branding, identity, marcom creative and packaging design for companies of every size.
What clients paid for was never just the output. It was the judgment behind it – built over hundreds of decisions about positioning, identity, communication, campaigns, packaging and execution.
Today, I work personally with a small number of companies as their senior brand voice on retainer. KICKASS DESIGN remains the studio behind the work, providing the creative and execution depth required to carry decisions through.
“The value is not another opinion. It is having an experienced person take responsibility for the brand decision.”
The journey
Independent thinking, continuously applied.
KICKASS DESIGN
Built a multidisciplinary branding, marcom and creative studio serving companies across industries.
Fractional direction
Senior brand and creative leadership for fewer clients, with closer involvement and clear accountability.
What clients gain
A senior point of view that stays involved.
Strategy, creative judgment and execution oversight stay connected – so the brand does not lose clarity between the meeting and the finished work.
35+ yearsBrand and creative experience
22 yearsLeading independent studios
Cross-industryPerspective without a narrow playbook
One voiceFrom decision to execution
Work together
Book an intro call
Bring senior judgment into the room.
Start with the brand decision that has been waiting too long for a clear answer.