KICKASS DESIGN

Fractional leadership

Fractional Brand & Creative Direction

Senior brand and creative leadership, embedded part-time – without the cost, recruitment process or timeline of a full-time hire.

Book an intro call See what is included
What is included

The senior decisions that keep a brand coherent.

  • Brand strategy and positioning guidance
    Clarify what the brand stands for, who it is for and how it should compete.
  • Creative direction and review
    Set standards and review design, campaigns, content and communication before they go live.
  • Brand system stewardship
    Maintain consistency across identity, visual language, messaging and customer touchpoints.
  • Direction at key business moments
    Bring senior judgment to pitches, launches, repositioning programmes and campaign decisions.
  • Guidance for teams and partners
    Help in-house designers, marketers, agencies and vendors produce stronger, more consistent work.
Where it fits

Senior capability, sized to the real need.

Who this is for

Growth-stage and mid-size companies with active marketing or design work, but no senior brand decision-maker steering it.

It is particularly useful after rapid growth, during repositioning or modernization, and when internal teams need clearer direction.

The value

A fixed monthly retainer, typically 10–20 hours, with scope and cadence agreed at the outset.

You gain direct senior involvement without recruitment costs, lengthy onboarding or a long-term commitment.

The process

Clear scope. Close involvement. Regular decisions.

  1. Intro callUnderstand where brand decisions are stuck and what commercial context sits behind them.
  2. Scope proposalAgree hours, cadence, focus areas, stakeholders and the way decisions will be made.
  3. Onboarding auditReview current positioning, identity, assets, channels and active work.
  4. Ongoing retainerProvide reviews, direction, decision support and execution oversight within the agreed scope.
FAQ

Before we begin.

It suits companies with ongoing brand and creative activity but without a senior decision-maker continuously steering the work.

Most engagements are scoped at 10–20 hours a month, with an agreed meeting cadence, priority areas and regular scope reviews.

Yes. Execution can be included when required, either personally or through a small trusted team, depending on the agreed scope.

Yes. The role can guide in-house marketers, designers, freelancers, agencies and specialist partners while keeping decisions aligned.

Start with the problem

Which brand decisions need clearer direction?

One focused conversation is enough to see whether a fractional engagement is the right solution.

Book an intro call